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Hey {{ first name | there }}! Welcome back to The Flow by Flocus. If you’re new around here, welcome! 👋 You can catch up on our previous editions right here.
This week: In the mood to switch things up this summer but not sure where to start? Sometimes the easiest way to shake off a rut is to try on a completely different energy, even just for a week. Here are a few archetypes to get you started!
🧥 Why Try a New Aesthetic
🫶 You learn something about yourself. Ever heard that saying, “Don’t knock it til you try it”? The same applies to any style, decor, or other lifestyle bits you want to try out.
🖍️ It adds color and variety to your life. Your fashion sense is an obvious way to add color to your life, but your inner world — your thoughts, talents, and skills — is an equally vibrant part of your aesthetic and self-expression.
😈 It’s fun! If you’re the type who loves playing dress-up, now’s the perfect time to pull out that extravagant outfit that you normally “can’t” wear anywhere.
😌 It’s a great way to boost your mood. Channeling your favorite stars, characters, and pop culture icons can be a fantastic pick-me-up. Not to mention a good way to flex your creative muscles!
😌 It breaks autopilot. Most of us default to the same version of ourselves out of habit. A small shift in energy is a surprisingly easy reset.
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Now, here are some types to try on this summer!
🩰 4 Summer Energies to Try On
☀️ Sunny Soul
Vibe: Wholesome, innocent, natural warmth that brightens up even the gloomiest corners. Always goes out of their way to make someone else’s day better.
Try: Earthy tones with hand-drawn animal motifs. Giving random compliments to strangers. Looking for the silver linings in your cloudy days.
Channeling: Miss Honey (Matilda) / Ted Lasso (Ted Lasso)
💿 Y2K Chrome
Vibe: All things candy-colored tech with a touch of shine. Nostalgia for a time when the internet wasn’t in our pockets 24/7. Intentional about disconnecting.
Try: Y2K-era tech to unplug from socials and soak up summer to the max (digital camera, stereo / CD player, flip phone).
Channeling: Britney Spears / Anna Coleman (Freaky Friday) / Lucas Scott (One Tree Hill)
🍬 Bubblegum Boss
Vibe: Bright and bubbly on the outside, seriously smart and sassy on the inside. High energy, unashamedly optimistic, and always the most put-together person in the room.
Try: Bold, bright colors and patterns. Statement accessories. Walking into rooms like you own them.
Channeling: Elle Woods (Legally Blonde) / Dolly Parton / Iris Apfel
🌙 Moon Magician
Vibe: An out-of-this-world energy with a splash of whimsical oddity. These mystical characters are memorable, adventurous, and a little unpredictable (in the most delightful way).
Try: Dark, moody layers in deep, earthy tones. Steampunk, cryptid, and crystal motifs. Anything that invokes that “4 am” feeling.
Channeling: Florence Welch / Helena Bonham Carter / Gandalf (Lord of the Rings)
🪅 Flocus Picks
A curated list of things worth sharing.
How to Reinvent Yourself (The Flow Archives) — Need a confidence boost before trying a new style? Peep our guide to shaking things up without upheaving your entire personality
How to Cultivate Your “Life Garden” (The Flow Archives) — A fun visualization technique for curating a fashionable yet functional life
‘90s Japanese lofi hiphop (Playlist) — A chill yet delightfully nostalgic mix to fit virtually any vibe
✨ Flocus: Your Personal Productivity Dashboard
Summer is a good time to try a different gear. Flocus keeps your workspace calm and flexible, so whether you're in full focus mode or taking it slow, it works around you.
🗳️ POLL: Which archetype are you most drawn to this summer?
As OG members of the Y2K crew ourselves, we’re excited to see this trend make its way back around to the mainstream.
What archetypes or aesthetics are you rocking with this season? We’d love to hear all about it — sound off in the replies!
Until next Sunday,
Flocus Team
